Native WordPress
Built on the block editor, theme.json and core features. No page builder plugin and no lock-in.
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What we believe
Every page deserves a designed starting point, and every team deserves the freedom to build on it without waiting on a developer.
By the numbers
Built to be used, not just launched
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40+
Sites launched on the platform
6wks
Typical time from brief to launch
100%
Pages edited by client teams
98
Average Lighthouse performance score
How it works
Three layers, one platform
Native WordPress is the foundation, designed blocks sit on top and custom branding makes it yours. Each layer can change without disturbing the others.
Designed blocks
Over twenty blocks that cover all the content needs of a website.
Custom branding
Start from Floe’s design and make it yours, or go fully custom. Either way, every client site feels its own.
Built with Floe
Numbat, running on Floe
Numbat is our own product: it shows Australian sole traders how much of every payment to put aside for tax. Its website is built from Floe’s blocks, with a few of its own, like a free tax calculator, sitting right alongside them.
Floe gave us a site our whole team can update without breaking the design. We launched in six weeks and have added forty pages since.
A block of your own
When a site needs something only it has, it gets a block of its own, edited like every other.
A considered approach to growing a website
Why the first version of a site should be designed for the tenth.
The freedom to build your own pages
Designed blocks give editors the confidence to build pages themselves.
How long does a Floe site take to build?
Most brochure sites launch in four to eight weeks. Because the blocks already exist, time goes into content, imagery and the brand rather than rebuilding layouts.
Can our team edit the site without a developer?
Yes. Editors work in the WordPress block editor, choosing blocks and filling them in. Every block already carries the brand, so new pages look right from the first draft.
Is Floe tied to a particular host?
No. Floe is a standard WordPress theme, so it runs on any good WordPress host. We’re happy to recommend one.
What happens if we change theme in future?
Your content stays in WordPress. Anything that should outlive a theme change lives in native WordPress features or a small plugin.
Do you support accessibility standards?
Yes. Every block is built to WCAG 2.2 AA, with strong contrast, keyboard access, visible focus and support for reduced motion.