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Built from years of agency websites

Floe distils what worked across a decade of client builds into a platform any team can use.

Meet the team
The layered face of an ice shelf, built up over many years, above still water.

Why we built Floe

Every agency site we built started the same way: a blank theme, a new set of layouts, and a client who would soon need a page nobody had designed. Floe replaces that with a library of designed blocks, ready to build with.

Floe is built around native WordPress, open source, and designed so each client’s brand does the talking.

What we believe

  • Native WordPress first
  • Build on a firm foundation
  • Every site should feel its own
  • Editors should be free to build their own pages

“The best website is the one your team can keep improving.”

Jordan Neenan, Founder
A long shared desk in a bright timber studio, with greenery outside the windows.
The Floe studio in Brisbane.

Today Floe powers brochure sites, service sites and publications, each one looking entirely its own.

See the platform

By the numbers

Built to be used, not just launched

Figures from sites built on Floe over the last two years.

40+

Sites launched on the platform

6wks

Typical time from brief to launch

100%

Pages edited by client teams

98

Average Lighthouse performance score

Our team

The people behind the platform

A small studio of designers and developers, based in Brisbane.

  • Jordan Neenan

    Founder, Digital director

  • Sam Carter

    Lead designer

  • Riley Nguyen

    WordPress developer

  • Morgan Lee

    Client success

Studio

Where the work happens

The team gathers around the studio table to talk through a wall of wireframes.
A hand pins a new page sketch onto a wall of wireframes.
Two colleagues review a page design together at a monitor.
An open sketchbook of wireframes beside a blue coffee cup.
Morning light through the studio window, with greenery and the Brisbane skyline beyond.
A developer builds a page at a standing desk.

Working with the Floe team felt like having our own digital department. The platform meant we spent our budget on content, not rebuilding layouts.

Priya Shah Marketing lead, Halcyon

Work with us

Let’s build your next site together

We take on a small number of new projects each quarter.

Start a project