Modular WordPress, built to last

Websites that stay clear as they grow.

Designed blocks give every page a confident starting point, and every editor a simple way to build on it.

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Trusted by teams at

Strategy and planning

A clear plan for what each page needs to do, who it serves and how it will be kept up to date.

Talk to us
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Your story, in your words

This area is a full WordPress editor. Headings, paragraphs, lists, quotes, images and links all use native blocks, styled to sit comfortably inside the Floe system.

Paragraphs keep a readable measure of around 70 characters. Links are underlined in the accent colour so they stand out without shouting, like this example link, and remain clear on every surface.

What the block supports

  • Headings at levels two to four
  • Ordered and unordered lists
  • Pull quotes and inline images
  • An optional button underneath

“An editorial moment can sit naturally within the article.”

Alex Morgan, Director
A long shared desk in a bright timber studio, with greenery outside the windows.
Captions sit quietly under the image in the small style.

The layout keeps a readable measure while leaving the content flexible. Everything inside this column is edited with core blocks, so clients never meet an unfamiliar interface.

Optional button
A designer arranges paper cards, each one a page block, into the layout of a web page.

Image + Copy

A block with room to breathe

Put the visual and the message together. Reverse the layout when the page needs a different rhythm, or swap the image for a silent looping video.

Ready when you are

Make the next step clear

A short, focused invitation keeps the choice simple.

Accent surface

Make the next step clear

The same panel on the blue Accent surface.

A flexible system gives us consistency without making every page feel the same. Our team updates the site weekly and it still looks designed.

Alex Morgan Director, Client Organisation

Latest posts

Ideas and updates

How we work

A simple process, done properly

Manually entered cards for services, benefits or steps. Add as many as the page needs.

Plan the structure

Blocks are chosen for the job each page needs to do, not assembled from scratch.

Design the system

Typography, colour and imagery carry the brand across every block.

Launch and grow

Editors add pages confidently, and the site stays consistent as it grows.

Services

What we can help with

Manually entered cards for services, benefits or steps. Add as many as the page needs.

A hand pins a new page sketch onto a wall of wireframes.

Strategy

Clarify the purpose, audience and structure of every page.

A white card model of an open doorway beside a stack of paper pages.

Design

Colour, type and imagery customised to the brand.

A developer builds a page at a standing desk.

Build

A fast, accessible WordPress site your team can maintain.

Resources

Documents to take away

Reports, guides and forms, ready to download. File type and size are added automatically.

A small blue boat waits at the edge of the ice, facing open water at dawn.
Wooden peg figures stand beside a small paper bar chart.
A glass prism casts a spectrum beside a paper envelope and a blue disc.
An open sketchbook of wireframes beside a blue coffee cup.
Morning light through the studio window, with greenery and the Brisbane skyline beyond.
A printer's type case filled with modular paper tiles, one being lifted out.

Video

See how a Floe site comes together

The player only loads when a visitor presses play, so the page stays fast and no YouTube cookies are set in advance.

Two designers review a web page on a large screen in the studio at dusk.

FAQ

Questions, answered

Can’t find what you need? Our team is happy to help.

How long does a Floe site take to build?

Most brochure sites launch in four to eight weeks. Because the blocks already exist, time goes into content, imagery and the brand rather than rebuilding layouts.

Can our team edit the site without a developer?

Yes. Editors choose blocks and fill them in, and every page carries the brand.

Is Floe tied to a particular host?

No. Floe is a standard WordPress theme and runs on any good WordPress host.

By the numbers

Built to be used, not just launched

Figures from sites built on Floe over the last two years.

40+

Sites launched on the platform

6wks

Typical time from brief to launch

100%

Pages edited by client teams

98

Average Lighthouse performance score

Process

From brief to launch in four steps

  1. Discover

    We agree goals, audiences and the pages the site needs.

  2. Design

    We customise colour, type and imagery so the Floe blocks carry your brand.

  3. Build

    Content is entered with real blocks, reviewed in place.

  4. Launch

    Your team is trained, and the site goes live.

What clients say

Teams who edit their own sites

Our team

The people behind the platform

A small studio of designers and developers, based in Brisbane.

  • Jordan Neenan

    Founder, Digital director

  • Sam Carter

    Lead designer

  • Riley Nguyen

    WordPress developer

  • Morgan Lee

    Client success

Compare

Choose the right starting point

Every package includes the full block library, hosting guidance and training.

LaunchStudioPartner
Pages at launchUp to 8Up to 20Unlimited
Floe block libraryIncludedIncludedIncluded
Custom blocksNot included2 includedAs needed
From$9,000$18,000Let’s talk

Contact

Let’s talk about your site

Tell us what you’re planning and we’ll reply within one working day.

Studio
12 Example Street, Brisbane QLD 4000
Hours
Monday to Friday, 9am to 5pm
A grid of paper tiles in many shapes, laid out like a library of components.

Platform

See every block

Browse the library and how each block is edited.

A small, neatly aligned set of colour swatches, paper tiles, a pencil and a ruler.

Pricing

Choose a package

Three starting points on the same platform.

The team gathers around the studio table to talk through a wall of wireframes.

Contact

Talk to the team

We reply within one working day.

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