Most of what a website needs is already in Floe’s block library: banners, introductions, cards, questions and answers, contact details, sign-up forms and calls to action. Choose the block, add the copy and images, publish. But most organisations also have one thing that’s theirs alone. A calculator. A booking tool. A price list that works a particular way. A map of their locations.
Made for one site, edited like the rest
That one thing becomes a block of its own. We design and build it for that site, to the same standard as the library: it carries the brand, works on every screen size and sits in the editor beside every other block. Editors don’t need to know which blocks came with Floe and which were made for them. They choose it, add their copy and publish, the same as always.
Floe keeps improving underneath
A site’s own blocks live in its own theme, alongside Floe rather than inside it. So new blocks and improvements to the library still reach every site, and the blocks made for it carry on working. A block made for one site can even take the place of one of Floe’s, such as its logo or its contact form, when that site needs it to work a little differently.
When a block of your own is worth it
- Visitors use it, not just read it. A calculator, a quote builder or a booking form.
- It’s about what you sell. Your products, prices or services, shown the way your customers think about them.
- It will be used for years, or on many pages.
If it’s a different arrangement of words and pictures, there’s usually a block in the library that already does it, and your team can build that page today.