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The Floe platform

A library of designed blocks on a native WordPress foundation, branded so every site is its own.

View the blocks
Rectangular slabs of sea ice drift in rows on dark water.

Everything is a block

Floe is built on one idea from years of agency work: pages are made of blocks, and every block should arrive designed. Editors pick what the page needs and fill it in; the layout, spacing and responsive behaviour are already solved.

It all stands on a firm foundation. Anything that can be native WordPress is. What can’t be native lives in the theme, and anything that should outlive a theme change becomes a small, focused plugin.

What you get

  • Over twenty designed blocks
  • Custom branding for colour, type and imagery
  • Wireframes, designs and code that match
  • Editing guidance for every block

“We lay the foundations. Your team builds on them.”

Floe principle
A printer's type case filled with modular paper tiles, one being lifted out.
Every Floe block starts as a wireframe and a design before it’s built in WordPress.

The result is a site that looks designed on launch day and still looks designed two years and a hundred pages later.

See the blocks

The library

Blocks for every job

Mix and match on any page. Each one is responsive, accessible and edited in place.

View all blocks
A client updates her organisation's website on a laptop by a bright window.

Editing

The freedom to build your own pages

Editors add blocks, write their copy and swap images directly on the page. Every block already carries the brand, so the team can create new pages whenever they need them.

Process

From brief to launch in four steps

See the full process

  1. Discover

    We agree goals, audiences and the pages the site needs.

  2. Design

    We customise colour, type and imagery so the Floe blocks carry your brand.

  3. Build

    Pages are built from the same blocks your team will use, and reviewed in place.

  4. Launch

    Your team is trained, the site goes live and you keep building.

Resources

Documents to take away

Reports, guides and forms, ready to download. File type and size are added automatically.